In the height of the Blue Man Group's popularity, The HON Company played off their fame with a twist... the Green Man Group. Who better to announce the company's sustainability initiatives. Specifically the launch of their F3 chair made with soy foam and Nature Core fiberboard. This guerilla marketing tactic captured attention and drove traffic to their showroom at the industries largest trade show.
- Pitched & Sold Concept to Leadership
- Currated & Trained Talent
- Media Relations
- Company Spokesperson
- Employee Relations
Results:
Estimated additional 20K visitors
$200K Ad Equivalency
Cost: approximately $5K