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To capitalize on trends, here are a few of the most noteworthy new products and launches I was involved in.
Product launches included:
- Sampling & Creative Displays at Grocery Stores
- Sampling at Special Events, like the Iowa State Fair
- Partnering with Media Outlets, for example on Morning TV programs set-up cooing demonstrations with anchors showcasing new products
- Handing out Icy Cold to Go's or new yogurt flavors at HQ intersection during morning & evening commutes
Responsible for overall Package Rebranding Efforts including both redesign & following FDA regulations