(Click images above for more details)
To introduce The HON Company's new classroom furniture, we partnered with the Extreme Makeiver Home Edition. Together, we rescued a Nashville School ravaged by Floods - helping to rebuild the school and outfitting the entire facility with the proper furnishings.
- Pitched & sold idea to leadership
- Negotiated agreement with ABC
- Boots on ground from announcement to project completion
- Media Relations
- Company Spokesperson
- Internal Communications
- Coordinated logistics - furniture, staff, installation
- Community Relations
Results:
$500K+ Ad Equivalency
4.5M impressions
in-kind donation costs only