Betsy Flaherty
Kicked off 75th Anniversary of our partnership with FFA at their Grand March
FFA members and alumni were encouraged to donate or suggest items through a social media campaign for a time capsule representing the past, present, and future of FFA, John Deere, and the agriculture industry.
To help commemorate John Deere and FFA’s 75th anniversary of partnering together, the Time Capsule campaign garnered 5.8 million impressions, and had 118 total item entries. ​
John Deere’s engineering department turned a rendering into a real life Time Capsule made of a 424-pounds of steel; about the size of a 55-gallon trash can.
FFA members enjoying our John Deere Fortune Teller at our Expo booth
FFA members learning about Future You career opportunities at John Deere
Enjoying Stomp & Spray (aka - Dance Dance Revolution-style) Game where you kill the weeds and keep the crops... emmulating the technology on our equipment
Pin handed out to all those visiting our booth
Packed house waiting to hear Sam Allen, John Deere CEO, Keynote Speech
John Deere CEO, Sam Allen, providing Future You advice to FFA membership
Interactive Media Display for keynote speech
John Deere CEO accepting award for 75 years of partnership from FFA National Officers
Pin handed out after Sam Allen's keynote speech
FFA & John Deere co-branded merchandise Insta post
Co-branded merch Insta post
Recognizing 75 years of FFA & John Deere together with throwback to logos at that time
Recognizing the iconic FFA blue jackets and John Deere green equipment in 75th Anniversary mash-up merch

FFA

John Deere

(Click images above for more details)

John Deere is FFA's longest standing partner. In 2018, the 75th anniversary of that partnership was celebrated at their annual National Convention, with a record breaking attendance of 69,944.  

  • Time Capsule & Media Event
  • Grand March 
  • Sam Allen, CEO Keynote Speech 
  • Blue Room Activation
  • Co-Branded Merchandise 
  • Trade Show Booth 
    • John Deere Fortune Teller 
    • Stomp & Spray Game aka - Dance Dance Revolution style 
    • Virtual Reality Seeder 
    • Career Pods
    • Giveaways

Results:
50% increase in booth foot traffic YOY
Over 1M social media impressions with CPM of $3.43 = $3891 on trade show
12,000 heard Sam's speech in person & 700 online 
53% of merch sold at convention was co-branded
5.8M media impressions around Time Capsule activation
53% of merchandise sold was co-branded 

      Tagged: Special Events Community Partners Merchandise Budget ROI Leadership Branding Creative