In 2008, at the peak of NBC's The Office, we hired Rainn Wilson, who played Dwight Schrute to be a guest at OUR Office - The HON Showroom at the largest annual office furniture show in North America . This guerilla marketing tactic drove a great deal of traffic into our space - so folks could meet Rainn & to see our new product offerings.
- Pitched & sold idea to leadership
- Negotiated contract with Rainn's Agent
- Media Relations
- Employee Relations
- Onsite Contact
Results:
Estimating 25K-35K attendees through our showroom in one day
$300K Ad Equivalency
Costs: Approximately $25K
https://www.chicagotribune.com/news/ct-xpm-2008-08-17-0808150476-story.html
https://iidastudents.wordpress.com/2008/06/18/neocon-showrooms-and-booths/