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WHO and Van & Bonnie were great partners with Anderson Erickson. In addition to stealing the Ice Cream truck, I had countless opportunities to be on their show and talk about new products, anniversaries or any other newsworthy activities.
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Bonnie & I at WHO's Iowa State Fair Booth
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Van, Bonnie and I at their studio in downtown Des Moines
During the middle of a sweltering summer, we partnered with popular radio personalities, Van & Bonnie to "steal" an Anderson Erickson Ice Cream Truck. They did their entire a.m. show on the road - stopping at over a dozen locations to hand out samples of our ice cream and get a chance to visit with their fans.
Zero cost initiative that got us over four hours of radio coverage, plus thosands of folks who got to sample our product first hand.